Are we rich? or we are rich. A 30 lacs suitlength to be launched in India, a developing country where even one lac is a dream amount for many and in 30lacs one can easily buy a big house in a small city with money left over.

Digjamm, a S. K. Birla company has tied up with Scottish firm Holland and Sherry to manufacture limited edition of these premium suit lengths. They are targeted at a select few individuals and only 40 mts will be on sale.

The suitlength is created using raw materials such as handpicked meriono wool, cashmere and golden vicuna from all over the globe.

I have some moot questions.
How will the super rich tell everyone that he is wearing “THE SUIT”, Will there be any banner or label proclaiming this fact, because very simple, if no one knows what you are wearing what is the fun in wearing a suit worth a house?

Doesn’t the launch of this more than expensive suit widen the chasm between the has and the has beens? Can you visualize the expression on the face of one who is struggling to make both end meet in this spiraling inflation when you tell him about this suit?

He will think that either I have taken leave of my senses or that I am making fun of him.

Image Credit: Jesuit